For brands looking to connect with the nightlife experience, GoGORILLA is the "in" place to go. While at the newest hotspot, your target is open, friendly, and in a good mood. And likely to be much more receptive to your message. This socially active crowd includes plenty of opinion leaders and early adopters. Well informed, sociable and flush with discretionary income, these are your potential customers in full-on chat and spend mode. Factor in the implied endorsement of America's best bars and clubs, and you get a powerful campaign.