Winn Dixie There are many creative ways to announce the opening of a new store location, but using a mix of marketing tactics proved to be highly efficient for Winn Dixie in Florida.  A media mix including chalk stencils, a mobile billboard, and video projections made sure that everyone in Coral Gables knew about the new Winn Dixie store at 3275 Coral Way.  Using seven different designs, GoGORILLA strategically placed 20 stencils in heavy foot traffic areas along the Miracle Mile.  A two-sided mobile billboard generated thousands of impressions while driving up and down the Miracle Mile for 8 hours.  To top off this unique promotional effort,  GoGORILLA displayed a massive video projection for 5 hours on a highly visible wall in a heavy-traffic intersection.  The projection streamed a two minute Winn-Dixie commercial and was so huge that it could be seen from far away.  All three guerrilla tactics proved to be highly effective in generating buzz and in driving traffic to the new store.