iDINE- To promote the launch of their new restaurant deals service and website, iDine kicked off utilized GoMODELs with iPads in Cleveland and Houston. The goal of the campaign was to obtain email addresses from consumers interested in saving on their next restaurant visit. Teams of 10 – 15 GoMODELs set out to educate consumers about the savings and benefits of signing up for iDine’s restaurant deal notifications. The events included college and professional sports games, shopping malls, and holiday festivals. The iDine campaign was highly successful with up to 1,600 new sign-ups gathered within a 5-hour day.